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	<title>Understanding Graphics &#187; Brainy Stuff</title>
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	<description>Design For The Human Mind</description>
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		<title>Understanding Presentation Graphics</title>
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		<pubDate>Wed, 01 Sep 2010 12:44:33 +0000</pubDate>
		<dc:creator>cmalamed</dc:creator>
				<category><![CDATA[Brainy Stuff]]></category>
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		<category><![CDATA[slide graphics]]></category>
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		<description><![CDATA[Note: I&#8217;ll be presenting about similar topics at The Presentation Summit held in San Diego from Oct 17-20. Although this piece of news could shock anyone involved in visual communication, I&#8217;ll say it anyway. It&#8217;s time to realize that audiences do not attend a presentation because of the slides. They attend because they want to [...]]]></description>
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		<title>How to Improve the Appeal of Your Graphics</title>
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		<pubDate>Fri, 16 Jul 2010 17:45:03 +0000</pubDate>
		<dc:creator>cmalamed</dc:creator>
				<category><![CDATA[Brainy Stuff]]></category>
		<category><![CDATA[graphic appeal]]></category>
		<category><![CDATA[processing fluency]]></category>

		<guid isPermaLink="false">http://understandinggraphics.com/?p=1572</guid>
		<description><![CDATA[If you&#8217;re interested in improving the positive appeal of your visual communications, then you may want to understand how to make them more fluent. When we think of fluency, it&#8217;s often in terms of language ability—the ease with which someone expresses spoken or written ideas. But here we&#8217;ll be looking at another aspect of fluency [...]]]></description>
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		<title>How to Avoid Designs that Split Attention</title>
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		<pubDate>Sat, 19 Jun 2010 16:03:08 +0000</pubDate>
		<dc:creator>cmalamed</dc:creator>
				<category><![CDATA[Brainy Stuff]]></category>
		<category><![CDATA[Visual Design]]></category>
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		<description><![CDATA[We humans are at the mercy of a phenomenon called the split-attention effect. Many conventional information graphics, animations, visualizations and multimedia presentations demand that viewers simultaneously split their attention between divergent sources of information. For example, when trying to understand a diagram with an explanation in the sidebar, we hold small bits of explanatory text [...]]]></description>
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