Experts say that a person’s behavior on the web is highly goal-driven. People have things they want to accomplish, whether it’s making a purchase, finding a recipe or learning how to do something new. Inherent in many web page designs, therefore, is information to help a user perform an action.
Lines are a versatile element of visual language. They communicate a wide variety of meanings, which are highly dependent on the context in which they appear and the characteristics of the line.
Ever since PowerPoint created the slide title area holding one line of text, presenters never looked back. It made sense, right?
You already know that a typeface has its own personality. But do viewers who aren’t familiar with design pick up on typeface persona? And if they do, what characteristics do they perceive?
“If I get an email with words highlighted in red, I can’t see them.” “I couldn’t spot an orange laying in my lawn.” These are comments made by people with partial color blindness, the most common form of color vision deficiency.
Getting viewers to attend to your graphic is always a design goal. At initial glance, people typically pay greater attention to objects that are associated with something threatening or rewarding rather than graphics that are neutral.