Ever since PowerPoint created the slide title area holding one line of text, presenters never looked back. It made sense, right?
From the category archives:
Visual Design
You already know that a typeface has its own personality. But do viewers who aren’t familiar with design pick up on typeface persona? And if they do, what characteristics do they perceive?
“If I get an email with words highlighted in red, I can’t see them.” “I couldn’t spot an orange laying in my lawn.” These are comments made by people with partial color blindness, the most common form of color vision deficiency.
Getting viewers to attend to your graphic is always a design goal. At initial glance, people typically pay greater attention to objects that are associated with something threatening or rewarding rather than graphics that are neutral.
Most designers know that websites can be so over-designed, site visitors may feel lost. They have difficulty knowing where to focus and how to navigate.
A previous post noted that people pay attention to things that are threatening or rewarding. This implies that emotion drives attention.
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