From the category archives:

Visual Design

Post image for A Logical User Interface

Most designers know that websites can be so over-designed, site visitors may feel lost. They have difficulty knowing where to focus and how to navigate.

Post image for Emotion Drives Attention

A previous post noted that people pay attention to things that are threatening or rewarding. This implies that emotion drives attention.

heat map

A new tool for in-page analytics is being released, called Attention Wizard. According to its promoters, Attention Wizard PREDICTS the path that a person’s eyes would take around a web page before the page is viewed by humans.