Most designers know that websites can be so over-designed, site visitors may feel lost. They have difficulty knowing where to focus and how to navigate.
A previous post noted that people pay attention to things that are threatening or rewarding. This implies that emotion drives attention.
A new tool for in-page analytics is being released, called Attention Wizard. According to its promoters, Attention Wizard PREDICTS the path that a person’s eyes would take around a web page before the page is viewed by humans.