10 Reasons to Use Color

October 5, 2010
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Color is an element of visual language that people process before they are consciously aware of it. It ‘pops out’ at viewers in the early stages of vision. Because color is a potent element of visual communication, we need to think through how and why we are using it. Here are ten reasons why you [...]

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Designing Interactions for a Positive Experience

October 1, 2010

Interactions are an important part of website design because they engage the user at a deep level. The act of getting physically involved (even if it’s just a mouse click or gesture) can potentially improve cognitive performance. Evidence that the body is intricately tied up with the mind is showing up throughout cognitive research. This [...]

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Understanding Presentation Graphics

September 1, 2010
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Although this piece of news could shock anyone involved in visual communication, I’ll say it anyway. It’s time to realize that audiences do not attend a presentation because of the slides. They attend because they want to hear what the speaker has to say.

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Guidelines for Designing Tables

August 2, 2010
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Although no one single visual display is most effective for presenting quantitative data, tables are often an ideal choice when you need to present specific values. Information placed within a grid framework and aesthetically designed for ease of use provides an efficient way for people to look up and compare data.

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How to Improve the Appeal of Your Graphics

July 16, 2010
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If you’re interested in improving the positive appeal of your visual communications, then you may want to understand how to make them more fluent.

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How to Avoid Designs that Split Attention

June 19, 2010
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We humans are at the mercy of a phenomenon called the split-attention effect. Many conventional information graphics, animations, visualizations and multimedia presentations demand that viewers simultaneously split their attention between divergent sources of information.

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