When disseminating critical information during times of crisis or danger, it is crucial to use the best visual communication practices possible. The importance of this concept is evident when comparing how two publishers visually represent key weather information regarding Hurricane Irene in the US.

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visual language of facial expressions

Like many people, I’ve always had an aesthetic aversion to the yellow smiley face. Not only did I find it visually unappealing, but due to overuse I thought of the smiley as a trite visual cliché. But that was the old me. Read on…

Infoposters Are Not Infographics: A Comparison

February 25, 2011
infoposters are not infographics

It’s time for visual geeks to band together and take a stand. People are incorrectly using the term infographics all over the web and I think we need to put a stop to this practice. Don’t they understand the emotional upheaval we experience upon clicking an infographic link with great expectations only to discover it’s [...]

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Communicating with Animated Infographics

December 31, 2010
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It’s not surprising that the wildly popular infographic genre is producing a surge in animated infographics. As hypnotizing as moving pictures are, it’s good to step back and analyze the medium so we can understand the most effective approaches for communicating through it.

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The Visual Language of Timelines

November 15, 2010
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Time is often considered to be a subjective experience—it seems to pass quickly or it drags on and on. Structuring time with timelines, however, provides a sense of stability and objectivity. It’s a way to give temporal events a framework so we can show how occurrences relate to each other. Essentially, timelines provide a way [...]

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10 Reasons to Use Color

October 5, 2010
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Color is an element of visual language that people process before they are consciously aware of it. It ‘pops out’ at viewers in the early stages of vision. Because color is a potent element of visual communication, we need to think through how and why we are using it. Here are ten reasons why you [...]

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