How to Improve the Appeal of Your Graphics

July 2010

in Brainy Stuff

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If you’re interested in improving the positive appeal of your visual communications, then you may want to understand how to make them more fluent. Read on…

How to Avoid Designs that Split Attention

June 2010

in Brainy Stuff, Visual Design

how to avoid split attention

We humans are at the mercy of a phenomenon called the split-attention effect. Many conventional information graphics, animations, visualizations and multimedia presentations demand that viewers simultaneously split their attention between divergent sources of information. Read on…

Pick The Right Icon For The Job

May 2010

We quickly decode a well-designed icon, but how can we design or select the most effective one for a particular purpose? This article answers that question and questions you didn’t know you had.

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5 Myths Of Visual Communication

May 2010
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Visual communication is a tricky endeavor, because it involves a language that is only partially understood as well as mysterious and complex brain processes. We have a lot of ideas about how visual communication works, but some are assumptions based on intuition, misinformation or lack of it. Here are a few.

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When Visuals Are Straightforward, We Understand Them

April 2010
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Here is a perfect example of a visual communication by the New York Times that shows the superiority of images over words. Within seconds, a reader can grasp where the flight cancellations are occurring due to the ash cloud from Iceland. Rather than reading an article or searching through a list, we can get the [...]

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Neuro Web Design—Designing for More Clicks

April 2010
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A few months ago I exchanged books with someone who is also very interested in brain science. In fact, she calls herself  ‘the brain lady.’ Susan Weinschenk, Ph.D, recently wrote Neuro Web Design: What makes them click, which should be of interest to those involved in web strategy and design and really, to anyone interested [...]

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